PREORDER: Branding Brilliant: Foundational Positioning for Business

Branding Brilliant is a curated and continually updated resource that your team can use to navigate all aspects of your brand's identity, including product naming, packaging, marketing copy, website content, and in-person experiences. All of these touch points drive people's perceptions of your brand over time, building up impressions in each individual customer's mind as well as creating a rich brand identity.

Remember, how you treat your customers is not just an isolated event—it's the cumulative experience they will share with their peers.

Branding Brilliant©: Foundational Positioning for Business

Table of Contents

Branding and Marketing 101

Brand DNA

The Real Brand Story

Marketing Maintenance

Guided Templates

About the Author

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